How US Ecommerce Brands Are Responding to Tariffs: A 2026 Benchmark Report

Tariffs hit fast. Here's how 133 US Ecommerce brands are responding. Find out where you stand with this benchmark report.We surveyed operators across every major category — from apparel to housewares to sporting goods — and revenue tiers from $5M to $500M to find out what's actually happening on pricing, inventory, fulfillment, and international expansion. The data might surprise you.

Here’s just some of what you’ll find inside:
-
Why 92% of brands raised prices, and yet 79% still got squeezed
- Which categories are getting hit the hardest (and which ones are doing relatively okay)
- Why holding more inventory is actually a cash flow trap, not a safety net
- Why international expansion is now a tariff strategy, not only a growth one
- What brands are seeking in fulfillment partners that didn't matter a year ago

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